Internal · CRM Soft Launch
Boundary CRM Launch — Stronger Connections. Better Results.

Boundary is now using HubSpot — a more connected, efficient, and collaborative way to support our customers and teams.

01 · Context

Why We Made the Change

Boundary is implementing HubSpot to improve collaboration, streamline customer communication, strengthen reporting, and support long-term growth across all Boundary Mining Group companies.

This platform will help teams better manage customer relationships, sales activities, service opportunities, and internal visibility — creating a more consistent experience across the organization.

The transition to HubSpot is an important step in continuing to build a scalable, process-driven, customer-focused organization.

02 · Benefits

Built for how Boundary works.

Better customer visibility

One source of truth across every interaction, account, and opportunity.

Improved team communication

Sales, service, and operations working in sync — no more silos.

Centralized reporting

Live dashboards and shared KPIs across all BMG companies.

Long-term scalability

A process-driven platform built to grow with Boundary.

03 · Rollout

CRM Rollout Phases

Track our launch milestones from soft launch to official go-live.

May 20
Soft Launch
May 22
Manager Check-ins
May 25
Q&A Session
In Progress
Jun 8
UX Check-in
Jun 10
Official Launch

04 · Resources

HubSpot SOPs & Training Resources

Standardized procedures to keep every team aligned.

SOP 01

Creating New Records

Standards for creating Companies, Contacts, and Tasks in HubSpot.

SOP 02

Customer Communication Standards

Tone, templates, and response expectations for customer outreach.

SOP 03

Follow-ups

Cadence and process for following up on quotes and opportunities.

SOP 04

General Resources

Files, marketing materials, inventory, and calendar links.

SOP 05

New RFQ — Inside Sales Team

Process for handling new RFQs on the inside sales team.

SOP 06

New RFQ — Outside Sales Team

Process for handling new RFQs on the outside sales team.

SOP 07

Sales Call Report Logging

How to log sales calls and report activity in HubSpot.

"

HubSpot is more than a software implementation. It is an investment in stronger communication, better visibility, accountability, and long-term operational excellence across Boundary Mining Group.

The success of this rollout depends on consistency, teamwork, and continuous improvement from all of us.

Boundary Leadership
Boundary Mining Group

05 · FAQ

Frequently Asked Questions

06 · Feedback

Questions, Suggestions, or Feedback?

We want continuous feedback to improve the system, processes, and user experience.